Helping teams build future-ready digital products and AI experiences.

Product Strategy / UX Design / UX for AI Products / AI Visuals / Co-Founder at Creative Glue Lab

UX + AI

I’m a Romanian designer and product strategist based in Berlin. I create digital products, simplify complexity, raise a small human, and make art.

With over 15 years of experience, I’ve worked across visual design, UX, product strategy, no-code websites, and now AI experiences + visuals, helping teams turn ideas into clear, intentional products.
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My background in art has shaped my perspective, enabling me to explore different perspectives and uncover connections. Over the years, I’ve combined that creative lens with strong technical fluency, working closely with technical teams to design complex platforms that are both practical and delightful.

I’ve helped startups raise millions by leading co-creation sessions, designing prototypes, crafting investor-ready pitch decks, and defining product strategies that align with business goals.

I offer design and strategy consulting through my studio, Creative Glue Lab. For complex projects, I collaborate with specialists from my team or extended network. Working with me is collaborative, fun, and straightforward.

More About MeMy Substack
UX & UI Design
UX for AI products
UX Audits
Webflow Websites
Product Strategy
Ideation Workshops
User Testing
Customer Research

Selected Projects

UX Design Consultancy

SaaS Web Platform Design (Confidential)

Led UX design and product strategy for a developer-focused SaaS tool that enables training, evaluation, and benchmarking of video-based computer vision models.

Contact for details!

Website Design + Webflow Development

Design Sprint Academy

Redesigned and rebuilt the full DSA website in Webflow, delivering a fresh, high-converting experience that aligns with the brand’s leadership in design thinking and innovation training.

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Strategy + Problem Framing

Accessibility Design Sprint for a Global Enterprise

Led a design sprint to explore digital accessibility challenges within a complex product ecosystem. Conducted customer research, framed the problem, and co-created solution concepts, culminating in a board presentation that secured approval for the next phase.

Contact for details!

Product Strategy + UX Design

Easy Bites Mobile App

Led UX design and product strategy for Easy Bites, a mobile app helping parents navigate kids’ nutrition. From prototype testing to MVP definition and clean UI design, I helped shape the product vision and deliver the first version to the App Store.

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UX Design Consultancy

AI Travel App Design

Helped an early-stage founder bring their AI-powered travel app to life, from idea to investor-ready. Defined the product concept, designed the mobile experience, built an interactive prototype, and crafted a compelling pitch deck. Result: Millions raised in funding.

Contact for details!

Midjourney & Art Direction

AI-generated Visuals

I use AI to explore the edges of art and design, creating visuals that feel fresh, intentional, and a little unexpected. I work with brands, creatives, and product teams who want visuals that feel bold, emotional, and unmistakably original.

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Words from my collaborators

Nick Romero
Founder @Road Dawg
Working with Ileana was an absolute pleasure. She played a key role in the early stages of Road Dawg, helping us craft our deck and initial branding with precision, creativity, and professionalism. Her work made a real impact, it helped us secure the investment we needed to move forward. Ileana was communicative, dependable, and had a strong understanding of our vision. I’d happily recommend her to any startup looking for high-caliber creative direction and brand presentation in the early stages of development.
John Vetan
‍Innovation Strategist & Partner
@Design Sprint Academy
"For us at Design Sprint Academy, our website is a critical piece in our marketing and sales strategy. And over the past few years, we struggled. Not anymore, we have a brand new site that we finally feel reflects our brand and services. And that’s largely thanks to Ileana and the amazing team at Creative Glue Lab."
Karolina Zieminski
Senior AI Product Manager @Milestone Systems
"Ileana is amazing!!!I had the pleasure of working with Ileana as a UX Consultant on Project Hafnia by Milestone Systems, where she supported us from the initial idea and strategy to implementation and first users.Ileana was responsible for the overall product experience, UX & UI Design, creating interactive prototypes, establishing a design system, and leading user research and testing. She worked closely with front-end development to ensure smooth handoff and alignment, bringing in her team's support."
Jay Malone
Founder @New Haircut
"I've hired Ileana and the Creative Glue team over and over again. Not only is she my go-to UX expert, but she has superpowers when it comes to extracting and clarifying the right business problems with the right digital solutions"
Florian Polak
Founder & CEO @Tucan AI
“We have been working with Ileana from Creative Glue Lab for several months now and are very pleased with her work. She has a very structured approach tackling UX challenges and comes up with very clever solutions. Our platform engagement increased significantly thanks to her designs in the past weeks. I would recommend working with her any time!”
Andrea Marcellus
Founder & CEO @AND/life
"Not only outstanding at design and UX, Ileana is a master at identifying user motivation and behavior. An amazing collaborator, she brings enthusiasm, positivity and creative thinking to the table every day, no matter how unclear the path forward may be. I have had the privilege of working with her for two years as we have developed and iterated the AND/life app from a concept on sticky notes on a wall to an award-winning app in a highly competitive space. I trust her perspective completely and am deeply grateful for her talent, dedication and unparalleled work ethic."
Natalia Stasenko
Founder @Easy Bites
"Ileana and the Creative Glue Lab team are very easy to work with. The whole project is carefully broken into clear steps and deadlines are always realistic. I loved how cohesive was the whole process, and how the team members cooperated with each other to find the best solutions."
Dino Paone
Founder @Paone Advisors
"I have used Ileana Marcut's design services for multiple companies that I own. Her service level, care, and ability to hit all stated deadlines is second to none. However, Ileana's true genius is in her ability to read your needs and to create a design and overall feel that draws the exact clientele that you are looking for. In the end, when you choose a designer, you are simply renting their brain to accomplish what you cannot do yourself. Ileana has the best brain in the business and I recommend her and her services unconditionally!"

Articles & Resources

More on Substack

From idea to prototype with AI

Designing a Creative System with AI: From Chaos to Concept

Rethinking Collaboration in the Age of AI

Creating With AI Without Losing Yourself

Design and create an AI chatbot for your business—No code required!

Designing in the era of AI: Navigating uncharted territory

Boost creativity with these 5 efficient methods for generating ideas

A simple guide for conducting remote qualitative research interviews

Miro Template: Capturing Research Results

Essential stages of developing a successful digital product

Building anticipation for a successful MVP launch 🚀

Designing AI features: How much "AI" should you show?

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