Hi there!

I'm Ileana, a Romanian product designer and strategist based in Berlin, Germany. With a background in art and a strong passion for tech and AI, I am dedicated to bringing memorable digital experiences to life.

With a 15-year design journey, my expertise spans Visual Design, UI/UX Design, Product Strategy, AI User Experiences, Product Management, and Workshop Facilitation.

I helped startups raise millions by driving co-creation sessions, designing human-centric prototypes, creating pitch decks that resonate with investors, and defining product strategies.

I partner with teams from startups and enterprises to improve usability, redesign digital journeys, and design digital solutions that boost customer satisfaction and business success.

Collaboration with me is fun and straightforward. I leverage over 7 years of experience with Google Ventures's Design Sprint process and Design Thinking methods to guide our projects, making complex processes accessible and engaging.

I founded a design & development studio, Creative Glue Lab, to support startups and established companies in defining, launching, and scaling their digital products.

If you're seeking a partner to help bring your digital product vision to life, I'm here to embark on that journey with you 🚀.

I love Design Sprints and collaborative workshops!

I’ve used design thinking methods to help teams break through challenges, spark innovation, and work smarter. And, I’ve guided others on how to apply these methods to create lasting change.

Need a workshop?
2017 - London, UK
Design Sprint: Experian
Role: UX Specialist
2017 - London, UK
Design Sprint: Appco
Role: UX Specialist
2017 - Timisoara, RO
Workshop: Introduction to Design Sprints
Role: Design Sprint Expert & Workshop Facilitator
2017 - Brussels, BE
1-Day Design Sprint Workshop
Role: Design Sprint Expert & Workshop Facilitator
2018 - London, UK
Design Sprint: BB (RGAx)
Role: UX Specialist
2018 - Bucharest, RO
Workshop: Introduction to Design Sprints
Role: Design Sprint Expert & Workshop Facilitator
2018 - New York, USA
Design Sprint: And/Life
Role: UX Specialist & Co-facilitator
2018 - Timisoara, RO
Startup Survivors: Design Sprint Workshop
Role: Design Sprint Expert & Workshop Facilitator
2018 - Timisoara, RO
FEEA: Design Sprint Workshop
Role: Design Sprint Expert & Workshop Facilitator
2018 - London, UK
Design Sprint: LLoyds
Role: UX Specialist
2019 - Salzburg, AT
Design Sprint: Red Bull
Role: UX Specialist
2019 - Berlin, DE
Design Sprint: Vorwerk x 2
Role: UX Specialist & Co-facilitator
2019 - Berlin, DE
Design Sprint: Vorwerk x 2
Role: UX Specialist & Co-facilitator
2020 - Remote
Design Sprint: SAP x 2
Role: UX Specialist
2020 - Washington DC, USA
Design Sprint (Confidential)
Role: Design Sprint Expert & Workshop Facilitator
2021- Remote
Design Sprint: KAG
Role: UX Specialist & Co-facilitator
2021 - Remote
Design Sprint: Dun & Bradstreet
Role: UX Specialist & Co-facilitator
2021 - Remote
Startup Survivors: Introduction to Design Sprints
Role: Design Sprint Expert & Workshop Facilitator
2021 - Remote
Problem Framing: re.alto
Role: Product Strategist & Workshop Facilitator
2023 - Remote
Problem Framing & Design Sprint: New Haircut
Role: Product Strategist & Workshop Facilitator